Media Summary: Today I'm joined by Antonia Wade, Global CMO at PwC and Author of People don't give a s*** about your product. They care about themselves. Your job as Buckle up, Martians! In Episode , we're back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the ...
A B2b Marketing Masterclass With - Detailed Analysis & Overview
Today I'm joined by Antonia Wade, Global CMO at PwC and Author of People don't give a s*** about your product. They care about themselves. Your job as Buckle up, Martians! In Episode , we're back for round two with Ian MacDonald, CMO at AutoTrader.ca. Ian gives us the ... In two 1-hour sessions, Kent Summers will cover On average, millennials stay with an employer for just two years and nine months. But after 17 years leading Covid has changed the way people buy business-to-business services. From data building, to digital
For many companies looking to sell directly to Chinese companies ( 5 Questions with Andy Culligan Fractional CMO @ AndyCulligan.com -- More Podcast Episodes ➡️ Meet ... For a long time, branding was considered essential for B2C products. But it's no longer the case. In today's world, a brand needs ...
