Media Summary: Created by Sajal Gupta, NSIT Delhi, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow. It gives a short video about how McD started, and evolved into such big company using its marketing strategies. Created under the guidance of Professor Sameer Mathur.
Mcdonald S Mini Case Analysis - Detailed Analysis & Overview
Created by Sajal Gupta, NSIT Delhi, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow. It gives a short video about how McD started, and evolved into such big company using its marketing strategies. Created under the guidance of Professor Sameer Mathur. This presentation will give you an idea about the importance of core values, target audience and brand equity during the growth of ... Created during a marketing internship under prof. Sameer Mathur IIM Lucknow.
